AL&ALICIA Spring.Summer 2012 // Behind-the-scenes
Production: ThinkMaven
Models: Nastya & Darya
Styling: AL&ALICIA
Hair & Makeup: Sam Ong
Graphic Design: Kiat

We loved this adorable behind-the-scenes video by AL&ALICIA. The label’s SS2012 editorial campaign, Time to Pretend, was shot by incredibly talented Chuck Reyes, and it’s definitely a must-see.

If you spy any pieces you like, you’ll be happy to know that ERIIN will taking pre-orders for selected designs at our Pop-up Store this weekend! (That’s TOMORROW!) To check out the collection and grab a copy of their gorgeous lookbook, drop by the ERIIN Pop-up Store at nana&bird, 31March – 1April, 12pm-6pm!

PROUDRACE: Girls from Samantha Lee on Vimeo.
“Girls” marks the first collaboration between Proudrace & young film maker Samantha Lee, who has already made waves with her documentary short called AGOS. “Girls” stays  true to the brand’s S/S 2012 concept of being in a gang is also about a subtle love story between two girls, with a hint of romantic swagger.

If you’re in Singapore, the film is scheduled to show at Blackmarket 02, Orchard Central, on February 10 Friday, at 7pm, together with video installations by Otto Ferraren. We loved the concept of the video, & it’s the ERIIN will be launching Proudrace on the site in a couple of weeks, stay tuned. The ERIIN team will be at the event, so see you there! xoxo

Ashley Smith for DOSSIER by Jason Lee Parry, Gandja Monteiro and Dustin Beatty

This video just makes me want to take a roadtrip right now, drive all night, listening to Florence + The Machine / Bon Iver / Drake, drink chilled Moscato from a bottle, and snap lots of pictures. How would that be for a January escape?